It's all about the tone of voice, eye and heart. They all need to work together so your brand is completely embraced by your audience.
Having worked with global brands including Sky, Sony, Lenovo, Panasonic, BBC, UKTV, Promax UK, Diesel, 55DSL, Replay, Red Bull Music Academy and Bayer I understand the need to treat each one uniquely, to find the piece of personality that makes the difference between acceptance and rejection.
I've also worked with entrepreneurs wishing to attract big key brands, including ASOS and Lloyds Banking Group, and have a 100% success rate in persuading their brand of choice to buy into their idea.
I begin with a creative strategy, then design the best assets for the job, collaborating with talented friends to ensure exceptional results.
When the recession struck in 2009, myself and Alex J. Stevens were motivated to found Smile for London, the first ever digital art exhibition on the London Underground, that invited diverse artists to uplift and inspire London's Tube commuters with film and animation.
We hijacked the XTP platform screens in 2011 and 2012, with creative intermissions featuring work by celebrated artists ranging from Anish Kapoor to Aardman Animation, and Jarvis Cocker to Kate Tempest. The exhibitions fused the worlds of art, moving image and literature and have touched 3.3 million commuters.
We're currently developing Smile Arts and the next exhibition, to drive social change with inspiring and innovative creative projects.
SOCIAL CHANGE THROUGH CREATIVITY